The comparison, in full
TenthAvenue vs HubSpot,
module by module.
HubSpot has an integration for everything and cohesion for nothing. Here is the whole list: what they charge for, what they gate, what they simply don't have, and what ships here on every plan.
The 5-person scenario, at list prices
Sales Hub Professional, 5 seats: about $450/moMarketing Hub Professional: from $890/mo (2,000 marketing contacts included)SMS add-on: $75/mo, one number, marketing-onlyMandatory onboarding, both hubs: $4,500 once, about $375/mo across year one
≈ $1,790/moin year one, and it still can't sign a document, run a project board, host a webinar roster, underwrite a deal, or run a raise.
TenthAvenue Mid Cap: $149/mo, everything included.
HubSpot figures are their published US list prices as of August 2026 and change with configuration; check their pricing page for yours. HubSpot is a trademark of HubSpot, Inc., which is not affiliated with TenthAvenue.
| Capability | HubSpot | TenthAvenue |
|---|---|---|
| Getting started | ||
| Onboarding fees | Mandatory at Professional: $1,500 for Sales Hub, $3,000 for Marketing Hub, higher at Enterprise. It lands on your first invoice. | None. No onboarding fee exists. Set it up yourself in an afternoon. |
| Implementation | Agencies typically charge thousands more to configure hubs, properties, and workflows. | The product configures itself: AI reads your website and captures your brand, DNS setup is guided, recipe automations ship ready to enable, and every module opens with a first-run guide. |
| Time to live | Weeks of onboarding calls before the first campaign sends. | An afternoon. Import your book (there's a one-click HubSpot migration), verify your domain, send. |
| Pricing model | ||
| How you're billed | Five hubs, multiple tiers per hub, priced per seat, plus per-1,000 marketing contacts, plus add-on SKUs for SMS, transactional email, dedicated IPs, and AI credits. | Five plans you can read in one breath. One price per plan. Every module included on every plan, Free included. |
| What tiers change | Capability. Workflows, sequences, and custom reporting unlock as you climb tiers. | Capacity only: seats, email volume, SMS segments, calling credit, AI allowance. You never hit a paywall in front of a feature. |
| The cost of growing | More contacts, more seats, more hubs, more credits. Success gets more expensive by design. | Step up a plan when you need more road. That's the whole model. |
| CRM core and data | ||
| Records | A solid core CRM with a million properties and zero guidance; specialists make sense of them. | Attio-style record cards with inline auto-save editing, custom fields with descriptions, and tables that update live everywhere, no refresh button. |
| Data quality | Dedupe and cleanup live at higher tiers or in paid add-ons. | A data health hub with a live hygiene score, one-click fixes, duplicate merge that keeps every email and phone, and a 24-hour undo on bulk edits. |
| AI in your tables | Copilot chat beside the page. | Ask Sam in every table: "investors in Texas added this month" becomes visible, editable filter chips. Bulk edits in plain English, with preview and undo. |
| Handoffs | An owner dropdown changes silently. | Relay: handoffs carry a context note and an expected first touch, the receiver accepts, and the system stamps when the follow-up actually happened. |
| Texting and calling | ||
| Two-way SMS | A $75/mo add-on with 1,000 segments and one phone number, US-only, for marketing workflows. No sales inbox, no texting from a record. | Ping is built in: a shared two-way inbox, texting from any contact record, SMS templates with merge fields, broadcasts, and multiple numbers per team. |
| SMS compliance | Registration happens through forms; rejections cost you the vetting fee. | A compliance preflight checks your privacy policy, terms, and opt-in page the way a carrier reviewer does, and blocks submissions that would bounce. STOP and HELP handled, consent on a provable ledger. |
| Calling | Calling minutes are capped by tier, and the phone experience is separate from texting. | A browser softphone on the same number: click-to-call from any record, inbound calls ring with the caller's CRM name on screen, voicemail with your greeting, and missed calls can text themselves back. |
| Call intelligence | Conversation intelligence is an upper-tier feature. | Included in the per-minute price: recording with consent announcements, transcripts with speaker labels, and an AI summary with action items on the contact's timeline. |
| Caller trust | Not their problem. | Full SHAKEN/STIR attestation and caller ID name registration, so your calls show your business, not "Spam Likely". |
| Scheduling | ||
| Booking pages | Meeting links are included, but round-robin is limited; the community calls the weighted rotation "entirely useless". | Meridian: four routing strategies including owner-sticky (a known contact books their own account manager), collective events, routing forms, paid bookings, and group events. |
| Team scheduling | Group availability is thin. | A public scheduling page for the whole team on an unguessable link: visitors see only times everyone is free, and the booking invites the whole team properly. |
| After the booking | A meeting on a calendar. | A record: contact and deal created or linked automatically, intake answers written into CRM fields, email and SMS reminders, and an AI prep brief before the call. |
| Email marketing | ||
| The composer | A classic template editor with AI assists bolted on. | One composer, two authors: describe the email and Sam drafts it, then click ANY block to edit it directly. Six real looks rendered from YOUR logo and colors, restyleable in one click. |
| Deliverability | Shared sending infrastructure; a dedicated IP is an Enterprise-level add-on. | Verified sending domains with guided DNS, a reputation firewall that quotes the exact bounce rate that tripped it, dead-domain exclusion, and first-send sampling that stops a stale list from burning your reputation. |
| Consent | Subscription types. | A provable consent ledger behind every send: double opt-in links, a hosted preference center, one-click unsubscribe with undo, and an auditable record of every subscribe and unsubscribe. |
| Transactional email | A separate paid add-on. | Included, and isolated by design: login codes and receipts ride a dedicated transactional provider, so a marketing incident can never take down the mail that keeps people signed in. |
| Forms | ||
| The builder | Forms are included; logic and styling climb tiers. | Multi-step forms that never lose an answer: every step autosaves, visitors resume from any device, conditional logic is enforced on the server too, and pages inherit your brand automatically. |
| Known visitors | Progressive fields at higher tiers. | Personal form links greet a contact by first name, skip every question you already know, and file the submission onto their exact record. Mass-personalize them in any campaign. |
| What a form can finish | It says thank you. | The thank-you screen closes the loop: take a payment, book a meeting on a live calendar, collect an e-signature, or register the visitor into a Zoom webinar with a personal join link. |
| Webinars and events | ||
| Webinars | No native webinars. A Zoom integration syncs some registrant fields, and the roster lives in Zoom. | Events: create Zoom meetings and webinars from the CRM with registration on, let any form auto-register submitters with personal join links, manage the live roster with approvals, invite presenters with panelist links, and attendance marks itself when it's over. |
| E-signature | ||
| Signing | Quotes only. Everything else means paying DocuSign on the side. | Ink: full multi-signer envelopes on any PDF, sequential or parallel, with an audit trail and completion certificate. No per-envelope fees, ever. |
| Preparing documents | n/a | The document reads itself: AI finds every blank and proposes the signature, date, and text fields; you approve. TenthYards subscription docs arrive prefilled from investor data. |
| Payments | ||
| Quote to cash | Invoices and payment links exist for US processing; quoting, dunning, and the paperwork around a real receivables book are thin. | Collect: quotes with e-sign acceptance that convert to invoices in one click, card and ACH through Stripe, AR aging, and opt-in reminder ladders with AI-personalized openings, each behind its own switch. |
| Recurring and plans | Subscriptions exist inside commerce tools. | Payment plans that read like a story (the total once, then each payment and its date), subscriptions with autopay, payment links that build your CRM, and discount codes you run without logging into Stripe. |
| Accounting | Via marketplace integrations. | QuickBooks Online and Xero sync built in. Every money event (paid, failed, purchased, refunded) is an automation trigger that carries the amount with it. |
| Projects and scorecards | ||
| Project boards | None. Teams bolt on Asana or Monday and lose the CRM link. | Convoy: Monday-style boards with typed columns, formulas, and totals, where rows link to real contacts and deals in both directions. |
| Scorecards | None. | EOS-style weekly scorecards with green, yellow, red goals, auto-fed from CRM activity, and off-track numbers that fire automations before you miss the quarter. |
| Deal underwriting | ||
| Underwriting | None. | Underwrite: drop the rent roll, T12, and offering memo and the model fills itself with every figure cited to its source. Live dials with goal-seek, a seven-check seller-manipulation firewall, real LP and GP waterfalls, sensitivity and Monte Carlo, branded PDF memos, and Excel exports whose formulas actually recalculate. |
| Capital raising | ||
| Running a raise | None. Sponsors pay for a separate investor portal that has never heard of their CRM. | TenthYards: branded offering pages with AI-authored memos, an investor funnel from interested to funded, prefilled subscription docs signed through Ink, distributions with tier-by-tier proof, and an investor portal behind real two-factor. |
| Investor identity | n/a | Real KYC, worldwide: verified email and phone, tax IDs matched against the actual tax authority (IRS in the US, PAN in India, UTR in the UK, and more), every investing type from joint accounts to self-directed IRAs done properly. |
| Trust on the record | n/a | The Verified system: blue and gold checks that follow a person across your book, with a hub that shows coverage and invites the unverified in reputation-safe batches. Gold investors never re-prove themselves on the next deal. |
| Automations and AI | ||
| Workflows | Powerful, but gated to Professional and up, with per-tier limits. | On every plan: 30 triggers across every module, 16 actions, wait steps that make drips, conditions that read like sentences, and a recipe gallery to start from. |
| Reaching other tools | The integration marketplace, plus Zapier. | Signed webhooks from any trigger. If you must keep a Zap, we'll call it for you; you just won't need many. |
| AI pricing | Breeze credit packs at roughly $10 per 1,000 credits, with agent work billed per outcome on top of your subscription. | A transparent monthly AI allowance in dollars that meters actual model usage. Top up anytime, or bring your own API key and pay your provider directly. |
| AI honesty | AI features spread across hubs and tiers. | AI where it earns its keep, on every plan: compose, brand capture, meeting briefs, call summaries, dashboard widgets, legal ingestion, K-1 matching. Trial credits included so you feel it on day one. |
| Migration and lock-in | ||
| Getting in | Their importers are fine. | One-click HubSpot migration that maps every property in the background, plus CSV and Excel import with owner assignment, dedupe modes, and a 24-hour undo on bulk cleanup. |
| Getting out | Exports exist; some assets don't travel. | CSV export of everything, on every plan, including Free. Your organization lives in an isolated tenant; your data leaves when you do. |
The pattern: every row where HubSpot says "add-on", "higher tier", or "none" is a login, a bill, and a place for a customer to fall through the cracks. Here it's one system, one record, one price.
Switching is an afternoon,
not a project.
The one-click HubSpot migration maps every property in the background. Dedupe by email and phone, clean up with a 24-hour undo, and keep your old stack until the renewal dates roll around.